The emergence of affordable camera gear and high-quality cameras in smartphones make snapping a picture so much easier for everyone. If you are thinking of running a photography business, and it is your hobby, this could spell total freedom and excitement for you. Imagine finally doing something you love every waking hour.
One of the best photography quotes by American photographer Albert Stieglitz is, “In photography, there is a reality so subtle that it becomes more real than reality.” This quote may have led you to find your passion in photography and now you think it’s time to dive in and make it your full-time business.
However, the business of photography may have its challenges these days because there are already a huge number of amateur photographers cropping up. Thus, as a business owner of professional photography services, you must make yourself unique and a cut above the rest. You should plan, strategize, and do some creative marketing to help you stand out from the competition.
Here are just some essential things to remember when starting a photography business:
- Expensive Gear Doesn’t Mean Success
Photography gear can run up to thousands of dollars. If you are intent on making investments for your business, you may be lured into buying a lot of unnecessary gear. This can be dangerous because it may cause you to lose money in the end. The gear you’ve purchased may be something you will not be using after all, and you might need to sell them at a bargain price.
Thus, it is good to work only with necessary professional gear and realize that photography is all about skills and not gadgets. Even if your gear is not the type that will turn the heads of other photographers, you should know that as long as you are getting great results with your gear, your business is on the right track.
- You Have Multiple Roles
Running a photography business requires that you have a basic understanding of many areas. If you are entering a photography business as an expert photographer, you should know that knowledge in photography is not the only skill you will need. Running a business entails the wearing of many hats.
You should understand good customer service, be a marketing director, a brand whiz, a social media guru, website creator, bookkeeper, and accountant. You need to have at least basic know-how of how these areas function, so when it’s time for you to hire a specialist for the job, you can let them know your expectations. You will also be able to assess if they are doing the right thing.
- Learn To Shoot In Manual Mode
There are many things you can learn when shooting in manual mode, and it has many advantages as well. Manual mode encourages you to know exactly how your camera functions and how it uses the light around you. When you figure this out early on, you will have better control over your images, and your shooting skills will vastly improve.
Another plus is that manual mode allows consistency exposure, which means less time during the editing process.
- People Skills Are Crucial
In photography, you will be shooting people most of the time. You will also be interacting with clients on a physical level when you pose them to find their best angles when shooting them, and this requires you to have persuasive skills, as well as a sense of humor to make the shoot more fun. If you are shooting things that people value such as architecture and artifacts or products, it also requires you to interact with them to know what their expectations are so you can give a good interpretation through your photos. You need to have great communication skills and great people skills for your business to become successful and for you to have repeat customers.
- Be Inspired And Think Out Of The Box
If you have a photography niche such as weddings, you will be getting a lot of inspiration from other photographers in the same genre. There are tons of sources to get inspiration from, such as magazines and photography websites. However, although these sources may be helpful, you may end up doing work that is just like everyone else.
Your photography business needs to stand out and offer something unique. You should look for inspiration elsewhere. Study the great masters of photography. You can also get inspiration from looking at great works of art and other forms of mass culture, such as comic books, movies, and fashion. These will provide you with the inspiration to take a photo that is totally unique and something that has never been seen before.
You need to be dedicated when starting your business. If photography is your passion, you should know that as a business owner, your responsibility doesn’t end with a camera. You need varied skills and understand every aspect of your business. Soon, you will get great profits and returns, and will be glad you have chosen to do something that you love.