For several years, Telegram was positioned as a pure instant messenger, so it did not attract the attention of the business. Only a couple of years ago, when the channels appeared, special attention was paid to it. Now all this stuff is booming. So, there are far-reaching prospects, as in Telegram the competition is not as high as, for example, in Viber, Instagram or Facebook, and the niche is not yet full. This is very encouraging, but there are some peculiarities.
The first thing that users and advertisers pay attention to when assessing the popularity or relevance of an account is Telegram views. Due to the lack of reposts and likes, views remain practically the only indicator of activity, interest, success and determine the level of the channel in a competitive environment.
However, there many ways in which you can promote your Telegram channel. Just start using the following helpful recommendations:
1. Make a post about the channel on social networks. Please note that the channel must have at least a small number of subscribers. It is unlikely that users will subscribe to the channel with zero number of followers. Link to the Telegram on the site along with the rest of the social networking icons and contacts.
2. Make a mailing list on the customer base. Write to customers that you have a channel in Telegram. Tell them about the benefits of a subscription and what content you will post there.
3. Get into the selection of channels or make it yourself. Large channels and media make selections of interesting channels on various topics. Try to make such a selection and include your channel in it. After that – distribute it on social networks or offer to attract media that is close to the same topic. You can ask the owners of the channels you are going to add a small comment, so you will tell them about the upcoming post, and they may tell about your selection on their channels.
4. Use mutual PR. You can agree with someone that you tell about each other’s channels. It would be better if you have approximately the same number of subscribers, a similar topic, and one target audience.
5. Advertise a channel with paid companies. To do this, you can use the reliable socialboss.org service. This company engaged in the effective promotion of Telegram accounts and provides only high-quality and real services for many years. With the help of SocialBoss, you can quickly get the desired result and enjoy your success, while continuing to develop your business actively.
The number of views reflects the number of people who looked at the published post, and a high value indicates a wide involvement of the target audience. Significant numbers give the owner of a Telegram profile the following privileges:
* independent assessment of the quality of each posted material,
* increase in the popularity of the Telegram channel,
* the growth of trust and loyalty of the target audience,
* the attraction of new Telegram subscribers,
* more effective promotion of the proposed ideas, products, services,
* income due to monetization, publication of advertising in Telegram.
The main feature of the content in the Telegram is that it is addressed directly to the audience. If you thoroughly approach the business channel, you can partially replace e-mail newsletters. This is true for newsletters or for companies that already have a successful blog, or if you are constantly generating content for the site and mailing. Therefore, you can take advantage of several additional simple tips that will make the promotion of the Telegram channel more efficient:
* create useful content – only it makes the channel valuable;
* do not forget about the pictures because users love images (according to statistics, they gain the most views;
* do not interrupt channel management – consistency works for you, but during pauses, a significant number of people
* remember that desktop Telegram makes it possible to publish text and a picture in one post;
* do not post material late in the evening or at night, it reduces the views;
* experiment with content, analyze views;
* rely not on quick results, but on systematic work;
* engage your audience with surveys.
Moreover, a large number of views in Telegram can give you a nice bonus – real money, which can be earned in the following ways:
* Advertising on the channel. Advertisers always pay attention to the figures available on publications, and the higher the number of views is – the bigger payment can be demanded to advertise in the Telegram.
* Expansion of the market. It is easier to find potential buyers in the expanses of social networks. So, by attracting new audiences with publications, you can effectively promote services or products.
* More effective business promotion. Telegram gives you the opportunity to reach the target audience without numerous staff or office rent. It is convenient to take and process orders, and with the growing popularity of the channel, revenues will only increase.