Every company wants to be the best in what they do. That requires a lot of planning and a lot of work. They set up massive SEO campaigns to rank higher in Google Search, but most of them are forgetting one crucial thing.
More than 80 percent of people online watch videos every week, and more than 60 percent watch that kind of content on a daily basis. It doesn’t matter if it’s through social media like Facebook, Instagram, or TikTok. It still counts. However, when it comes to the big players, they’re all on YouTube. Click here to read more.
That’s where the future is. A lot of predictions state that more than 82 percent of all internet traffic will be diverted towards video by the next five years. This means that you still have time to switch over to the side that’s booming.
Almost every digital marketer, 97 percent to be exact, has reported that using video in their advertisement campaigns is essential for consumers to understand what their products are for. It makes sense. Everyone wants to watch a video instead of reading an article. And that’s true about kids and teenagers too. They’re the future of buying.
Why isn’t everyone using this medium?
Well, watching videos is quite easy. Making them is hard. Not everyone has the time or the resources to do so. A lot of companies want to add it, but they see that they don’t have the expertise for it. Of course, that means that they should tweak their marketing campaigns too.
A lot of effort goes into pre-production, which is the phase where everything is thought out. The other two phases include production and post-production. As soon as you handle the first one correctly, the latter two just fall into place. Plus, it takes time to get everything just right.
A lot of people don’t realize that the first few pieces won’t be good. That’s because no company knows exactly what they want right at the beginning. You can go to https://theforward.com.au/ to learn more. Statistics show that the first 50 videos you upload aren’t going to be any good. That’s a high number of errors for a professional setting.
However, when you take into consideration the long-term goal of five years, then it’s nothing. Luckily, a lot of startups are hiring videographers to help them reach their goals. This removes the hassle of the employees at hand and creates a nice new sector and a factor of novelty into each place.
How to figure out your audience?
Online marketing without a targeted audience is like playing a guessing game. It’s just like cold-calling potential prospects. You type in a number, and you dial, and you hope that that person needs what you’re selling. That’s not the way the world works anymore.
Inbound marketing is the way to go. This is the process where you create a buyer persona, and you take them for a journey through your sales funnel. There are a lot of pits on the road, and you need to be careful not to take everyone through the same street.
In simpler terms, not everyone wants to see the same type of content. Multiple different buyer personas are going to watch you, and that’s why you need to create multiple types of content. This group of people will have different interests, they’ll be of different genders, age groups, and the only thing in common for them will be you.
When you narrow it down, try to make it specific. A lot of companies try to include everything. This means every age group, every gender, and every clothing style. That doesn’t work. Being specific is much better. That will make it interesting.
The intro is everything
The attention span of the modern internet user is shrinking. It used to be 15 seconds. Now it’s down to 8 seconds. This means that we all suffer from an attention deficit disorder when it comes to using our phones.
If the first few seconds aren’t interesting enough to keep them engaged, they will click away without a second thought in mind. Try to give them a snippet of what’s to come and make them wait until the end. Plus, if the video is shorter, it’s more likely that they will watch it entirely.
Let’s say that you have two different lengths, one is 20 minutes, and the other one is 2 minutes. Which one are you more likely to click on? The majority of users would click on the shorter one because they think they aren’t wasting any time.
After that, they might watch ten other videos that are the same length. But the perceived watch time is shorter, and it makes them click faster. The sweet spot usually ranges anywhere from 2 to 4 minutes. Of course, that depends on the stage in the sales funnel. If it’s in the last stage, the viewer will want to have justification on whether they should click the add to cart button.
Include real people
We love watching other people. That’s why everyone loves watching wedding and events videos. Looking at other people that are smiling and happy makes us feel the same way. Think of all the proposals that have millions of views on social media platforms.
These moments get revisited again and again. Another thing that’s amazing about them is that they’re spontaneous. You don’t plan out how you’re going to react when you see your loved one on one knee. Your emotions take a hold of you and pure happiness can be seen on your face.
It’s incredibly hard for filmmakers to get that on camera. However, those rare moments are what makes life beautiful. Weddings get watched multiple times, and they always have the same charm to take you in and feel like it was yesterday when it happened. That’s the main purpose of a videographer. To make you feel like you’re there with the people you’re watching on screen.