The Internet goes to business as a bun to a hamburger. Essentially, now and going forward, there’s no way to operate a business without the use of the Internet. Statistics show that there will continue to be unprecedented growth of online businesses globally.
For that reason, it’s critical to make sure that your computer skills are current. Take beginner computer classes, so that you can learn multiple ways to use the Internet. If you’re a new or established business looking to build your brand, below are four ways that the Internet can help your business grow in 2019.
1. Set up multiple business pages.
The first thing that has to be done is to set up business pages on multiple sites, such as Google My Business, Yelp, and Angie’s List. These sites are easy and simple to set up and manage. On these sites, you can list your business hours and contact information, so that future customers can locate you through the various search engines. If your current clients enjoy your services, then they can leave your business good reviews and testimonials to validate your business. We all know there’s nothing like word of mouth to help make or break your business.
2. Utilize a web scraper tool.
A web scraper tool is a great business marketing tool. “Web scraping, web harvesting, or web data extraction is data scraping used for extracting data from websites.” What web scraping does is that it allows a user to quickly and efficiently store information in a database or spreadsheet. This makes it convenient as the user then has easy access to important data, without having to sort through unwanted details. For example, you’re able to search through your competitor’s data to compare your product and services to theirs.
3. Email marketing and other business advertising
Email marketing via an application such as MailChimp is a great way to keep your clients informed of your latest promotions, new products or services, or merely a way to say hello to keep them engaged. Email marketing has a way of making customers feel important and shows that you value their business. You can schedule these in advance as a constant marketing tool. There are other forms of online marketing and advertising as well. You can use Google AdWords. Google AdWords is pay-per-click advertising that allows its users to customize their ad, set a daily budget, and you only pay when your ad is clicked on. Another form of online advertising is through social media promotions on social media sites, such as Instagram and Facebook. The steps are similar to Adwords, where you can customize your ad, set a daily budget, and decide where you want users to land once they click the ad.
4. Try blogging.
Blogging is a good way to engage with your clients and to attract new followers of your business. Another, blogging is a great way to increase search engine optimization, build your brand, and have people “emotionally” connect to your business. Also, blog posts offer customers
a way to communicate with you by giving them the option to comment. You can use email marketing applications as a way to send out current blog posts. If done correctly, clients will anxiously wait for your next blog post.