With more than a million active users, you could never go wrong in using Instagram as your marketing strategy.
Nonetheless, whether you are using Instagram merely for the fun of it or for a more serious stuff like for business purpose, these six steps will help you take your Instagram to the next level.
- Use a good Instagram camera
In order to take the best photo possible for your Instagram post, you must have a good camera. This does not necessarily mean that it is an expensive or complicated one.
What is important is that you are comfortable with the camera you are using. And that you trust the brand won’t fail you.
Also, you should know how to use its features to your advantage. It is important that you must be aware of how to properly take good care of it.
When using Instagram, one may include videos in addition to photos. As we all know, a video as a valuable and engaging tool has a great role to play.
All the more reason why it is a must that you should have a really good camera for your Instagram. If you need helps finding a good one, here is a review on Best Entry-Level Cameras for Instagrammers (2018) at Cameraseals.com that you should check it out.
2. Plan and edit when it is done
Planning is always the first step in every good procedure.
While you are at it, ask yourself some questions. What kind of background is more appropriate? What colors should you use that will match the mood you have decided on?
Use a single dominant color because more people will be at ease while looking at it. Decide whether it is okay to take a square photo so you won’t have to crop later.
Lastly, consider the overall balance within the frame and use natural light if possible.
Talking about editing, built-in filters is the name of the game on Instagram.
Aside from that, you can bring your photos to life as well by making use of an application that can adjust brightness, contrast, and focus or even add text overlays
.3. Use persons’ photos and hashtag it
There are different types of images you could possibly use for your Instagram. Featuring employees, customers, or models will more likely humanize your post.
This will give a lively feel to your viewer, especially when you use a person’s close-up face. Before doing so, just remember to get a proper permission from that person.
Studies show that adding to your posts some hashtags, especially the trendy ones will increase interaction with your viewers. Be sure though that the hashtag is relevant to your posts.
4. Tag your location
Like most social media sites, in Instagram, you could also tag your own location. From this, you will be able to search for users near your location.
This might come in handy for what most call as geo-targeted advertising. In fact, posts tagged with a location will have a higher engagement rating as compared to those without location.
This will surely increase your popularity or brand exposure if you will also do the same.
5. Post regularly and when most of your fans are active
With built-in Insights feature of Instagram, it is possible for you to know at what time Instagram users are engaging with your content. Use this opportunity wisely by making your posts at the same time.
With Mav2Go, you can even set up and schedule ahead of time your Instagram post.
Post as often as you can but that which you could reasonably sustain. This will increase your chances to be widely known in Instagram without burning you out unnecessarily.
Also, if you have plenty of available resources, then you can always sponsor your posts.
This will help you reach a new target audience. As a matter of fact, this process is the same as that of Facebook. So, rest assured that it is one of those tested and proven strategies.
These sponsored posts even provide for clickable links, so make sure that you have a ready and good quality link at hand.
6. Connect with others
It is called a social media site for a reason.
Make friends with other Instagram users and influencers. Doing it online is a popular and conventional way.
Engage in their posts too. Once you have their trust, you can tag them to your posts, thereby, increasing your social reach.
In order to maximize this little help that you get, you might as well feature a clickable link in your bio which directs users to a landing page. The aim of this landing page is to get your new audience to like you or your brand for that matter. Conclusion:
Taking your Instagram to the next level doesn’t need to be a daunting task.
All you need to do is to follow the tips you have just learned and strictly apply it. Undoubtedly, you’ll get what you want in no time.