Content creation makes the world go around in the digital era. Society is always in pursuit of content to consume, presenting opportunities for aspiring creators to pursue their passion and connect with kindred spirits. However, content creation can be a time-consuming gig.
Whether you’re looking to start a business or just share your passion with the world, here are six success tips for new content creators.
Clarify Your Direction
The first step in becoming a successful content creator is to clarify your purpose and direction. In other words, it’s looking at what you know and have to offer and what your audience wants to consume. Your direction as a creator lies at the intersection of those two considerations.
Ask yourself what you want to share and what brings you joy. From there, look at who your target audience would be, and outline why they’d want to engage with your content.
Keep in mind that your findings will be fluid. Over time, as you find your path and get to know your audience better, you may adjust your offering, delivery and subject matter.
Invest in Quality Gear
The joy of living in the digital era is that you don’t need costly professional-grade equipment to make great content. However, there is value in having high-quality gear. As technology is more accessible than the dawn of the internet, there are plenty of high-quality tech options that won’t break the bank.
Take some time to outline what basic equipment you need to create content. Then, use a site like Run Gun Shoot to read reviews and determine which equipment is right for you.
Engage Your Audience
The most successful content creators are those who interact with and engage their audience. This activity creates a human connection that keeps your audience coming back for more.
When your audience comments on your work, take the time to thank them and strike up a conversation. A little effort goes a long way as a content creator. As you grow your creation strategy and consider monetization, audience members will be more likely to contribute to someone who has taken the time to build a trusting rapport.
Overcome Imposter Syndrome
Imposter syndrome is a very real issue for new content creators. It’s the feeling that you’re not good enough to share yourself with the world. Even established creators, entrepreneurs, and leaders struggle with imposter syndrome at some stage in their careers.
When you feel hesitant to post your work or feel overwhelmed by the need for perfection, remember these words: “Do it scared.” You may feel intimidated. You may feel imperfect. Publish your content anyway. With time, you’ll find your groove and your confidence.
Schedule Creative Time Blocks
One of the most significant challenges for creatives is running into a creative block. The best way to overcome stifled creativity is to schedule creative time blocks during which you ideate and brainstorm. Remember that creativity is a habit; if you train your brain by creating routines and triggers, you’ll continue to move forward.
Start by scheduling 15 minutes of unplugged time every day for a brainstorming session. Turn on some music, grab a pen and paper and write out ideas as they come to you. It doesn’t matter how irrelevant or silly they seem — write them down anyway. After your creative session is over, you can look at what ideas have merit and start to organize them.
Scale Up Over Time
Finally, understand that it’s fine to start small. In fact, it’s far more sustainable to start with basic equipment and infrequent posting before you gain traction.
Once you start to get established, you can scale up over time and create a sustainable content creation strategy. Those bi-weekly publications might become weekly. You might trade in your iPhone photos for a DSLR camera. You might invest in taking courses to acquire more skills as you go. Give yourself time to grow.
With these six beginner-friendly tips, you can start to develop a strong content creation strategy and find your footing in the digital world.
