Social media has quickly become one of the most important tools for businesses. Not only does it help you reach a larger audience, but you have a direct line of communication with your customers.
You can advertise products, promote services and build a trusted reputation. However, in order to obtain the benefits of these things, you need to develop quality content, which isn’t always easy.
If you’re in need of some inspiration, keep on reading! Below we are going to take a look at six content ideas for your business’s social media.
Competitions
One of the best ways to engage your existing members and generate new interest is to run giveaways. The more people that comment and interact with your posts, the larger audience you will reach.
When deciding what type of competition is right for your business, there are a few options to choose from. Some of which include:
– Photo and video contests
– Polls
– Sweepstakes
– Tag-a-friend
Remember, the whole goal is to create a viral challenge. You can find more information to get started here.
Illustrations and graphics
While text is essential in relaying information, you need to remember to use a variety of illustrations and graphics as well. This is what will catch the eye of potential customers and helps contribute to your brand’s image.
To remain professional, it can be wise to think of hiring artists, such as these political illustrators. This way, you can generate quality content tailored to your audience and beliefs.
Series
Are you looking for a way to improve your consistency online? Then a series is a way to do just that. Having a weekly or monthly post gives viewers and followers something to look forward to.
It could be a podcast, Q&A session, or guest blog post. There are plenty of options out there; you just need to get creative. It’s also a great way to announce any important updates.
Brand collaboration
There are so many different advantages of co-marketing. Both businesses benefit as you tap into each other’s audience. You could choose to release a new product or even partner together to raise funds for a charity.
When choosing the right brand to work with, there are a few things to remember. They shouldn’t be competitors but still need to have the same target audience. A few examples include:
– GoPro & Redbull
– Uber & Spotify
– Apple & Mastercard
– BMW & Louis Vuitton
Flash sale
If you want to generate more sales quickly, a great tip is to host a flash sale. This can be exclusive to your socials so that your followers feel rewarded and appreciated.
Announce a coupon code, show off some of your favorite products, and design a creative graphic to announce it. You would be amazed at how much people buy in the spur of the moment.
Behind the scenes
Finally, another content idea to consider is to show off some behind-the-scenes footage. It could be something like a photo shoot, the manufacturing process, or even some clips from the series we talked about above.
These are great “fill-in” posts that can be used to keep engagement steady while you wait to release more significant updates.
