A restaurant delivery service can be an excellent way to build a side business while working with
some of the most popular restaurants in your area.
While most delivery services are simply a localized branch of a national brand, there’s no reason to think that you own delivery service couldn’t compete with them. And so long as you find restaurants in your area that are looking to expand their own businesses, they should be willing to at least consider working with you too.
Here are the top tips for starting a restaurant delivery service:
Choose Similar Restaurants
In other words, work with restaurants that offer similar foods (such as Mexican, Italian, etc.). This way, your delivery service will be much easier to market if you can focus on a specific niche and theme.
An alternative option to working with restaurants that sell the same food would be to work with restaurants that operate out of the same general area. This way, even if you offer deliveries from a wide variety of different kinds of restaurants, you’re still appealing to a clearly defined segment of the market based on geography.
Regardless, your aim here should be to narrow down your offerings so you can more effectively find a solid customer base.
Use Technology Successfully
Your delivery service will need to use an app from which you can communicate with customers, display menu offerings and information about the restaurants you deliver for, and of course, allow customers to make their orders.
While your app doesn’t need to be as flashy and colorful as the apps that the big players use, it does need to be easy-to-use and navigate and include everything that you believe a customer would want.
Assuming you’re not an app developer yourself, you’ll need to hire a professional developer to create one for you.
Use Your Personal Vehicle(s)
When you’re just starting out especially, there’s no need to have a vehicle used specifically for the purpose of food delivery. Instead, you or your employees can use your own personal vehicles.
While you may think it’s more professional to use a nice vehicle with your brand name and logo painted on the side, the truth is that it’s just an unnecessary expense that’s going to really eat int your profit margin. Speaking of branding…
Make Your Branding Evident
Remember, this is a business, which means you have a brand. Make your brand name and logo prominent to help build awareness about yourself. Each employee should have an insulated delivery bag and a shirt that each feature your logo, and your advertisements around town and on social media should also feature it prominently.
Starting A Restaurant Delivery Service
If starting your own delivery service is something you are giving serious consideration to, these are the top tips that you will want to remember and apply.