Real Estate has become more and more competitive over the years causing many difficulties in the industry. Considering how fast the world of business keeps moving and how marketing strategies are progressing, I thought to make a list of top six tips to help you boost your real estate business in this fast-paced world.
1. Set Up Your Social Media
In this day and age of the internet, what can be a better way to promote your business to a wider pool of probable clients than social media. Set up your social media accounts on big networks like Facebook, Twitter, Instagram etc. Interact with your audience, share good pictures of your property to promote them. Use features like Facebook Live or Instagram Live to take your audience on a ride along to display your property.
2. Join Trade Fairs and Expos
The real estate business is quite competitive, and trade fairs and expos are the perfect opportunities to get your business out there and interact with your clients. Real Estate events are also a great way to have a face-to-face conversation with your potential client. It breeds stronger communication and better understanding. So, use custom trade show displays at a trade fair or a real estate expo to create a good rapport with your potential clients.
3. Engage Clients in Experimental Marketing
If you want to go for a more offline approach to promoting your business, why not try exploring the methods of experimental marketing. Plan an event like a wine tasting at a local brewery or maybe host an end-of-season party for your local youth lacrosse team. Get your audience to participate and engage with the local communities of your property. The prospective clients present will definitely capture picture and videos of the event and will most likely share them on their social media leading to more exposure and promotion of your business.
4. Provide Local Sponsorship
Sponsorships are a great way to create and promote family values as part of your business. It builds a trusting and welcoming image in the client’s eyes. People tend to lean more toward businesses that are compassionate toward the community. It shows the people behind a business are not just money hungry vultures trying to feed off their clients, instead, it indicates they are just as human as the next person, who are simply trying to do good in their line of business.
5. Keep An Eye On Your Competitors
While working around your strategy, do not forget to check up on your competitors to find out what they are up to. It helps you stay one step ahead of your competitors in the market and keeps you alert. It might also be a great way to learn or pick up a few tricks of the trade along the way that you can use to your benefit at one point of business or another. Always stay informed regarding what is happening in the market, around and outside of your own real estate business.
6. Always Follow Up With Clients
Being a real estate firm/agent, never forget to follow up with your clients. It produces good value with your buyer and builds a long-term relationship. Pick up your phone and thank your clients for their business or maybe send them a birthday or a holiday card to stay connected to them. This will help your clients remember you when they need any real estate related help in the future.