Whether you’re designing your website or posting content on your social media account, you’re going to need good, high-quality images. Of course, you can’t just get any image that you see on Google and use it. You could be sued for copyright infringement if you do this. So what do you do if you need images but don’t have the equipment to shoot your own?
The best alternative is to look for stock photos on the internet. Here are a few things that you should know about stock photos:
When we talk about stock photos, there are three types– free, royalty-free, and rights-managed. All three of them have their own pros and cons. The ones that you’ll use really depend on your budget and your preferences. We’ll discuss the differences among the three below.
Free Stock Photos
The first type of stock photo is the free stock photo. These are the ones that are absolutely free and can be found on sites like Burst by Shopify or in Google search. To look for stock photos in Google search, go to Settings > Advanced > Usage Rights > Click Free to use, share or modify, even commercially.
The great thing about free stock photos is that they’re pretty easy to find, and they’re absolutely free. You can save a bundle by using them for on your website or on social media. The downside is that since they’re free, everyone uses them. Sooner or later, you’ll encounter another business that uses the same image for their design.
Royalty Free Photos
The second type of stock photo is the royalty free stock photo. Royalty free stock photos are offered when the buyer pays the provider a fixed subscription fee. Upon payment, the buyer can use as many royalty free stock photos as many you need.
If you use royalty free photos, you’ll save a lot of money because you can use as many as you want for one fixed payment. Royalty free photos are actually a really good deal if you have a limited budget. You’ll also get a lot of great quality images that fit your preferences and niche. It’s also really easy to find that right photo in royalty free stock photo databases.
The downside of using royalty free photos is that there are still some restrictions depending on the terms of your subscription. Another downside is that royalty free images can be used by other buyers who have paid the subscription. This means that another business may use the same stock photo as you did, even if it’s a far less likely occurrence than with free stock photos.
Rights Managed Photos
The third type of stock photo is the rights managed stock photo. This is the type of photo that needs an upright payment before you can use it. The good thing about rights managed photos is that it becomes yours once you pay it. You can use it all you want for whatever intended purpose. Also, no one else can use it because the rights exclusively belong to you.
The downside is that these types of photos are very pricey. The price depends on the intended use. Usually, commercial promotions make the fee more expensive. For example, using the picture in a print ad is more expensive as compared to putting it on your website.
Now, you might be asking yourself which is the best type of stock photo to use. Well, the answer fully depends on what kind of promotion you’re doing. For example, if you need an image for an online magazine, it’s better to use a rights managed photo so that you won’t see the image anywhere else. However, for posts on social media, you can settle for free stock photos.
Image Source: Pixabay