6 Simple Ways Ecommerce Vendors Can Market Cosmetics

6 Simple Ways Ecommerce Vendors Can Market Cosmetics

Building your own ecommerce cosmetic site is an animating experience. But sometimes it can be tough to find and convert customers. It sounds cliché but it you want to successfully market your ecommerce store, you need to diversify. Luckily, this is a lot more fun than it sounds.

Becoming a Social Media Butterfly

Did you know the majority of consumers check a brand’s Facebook before they visit the homepage? If you haven’t broken into social media marketing, you’re missing out on something big. Social media opens a two-way conversation between you and your audience that helps you better understand their desires and hang-ups.

Choose a platform (or several) to reserve your brand’s name. Then create a content calendar, scheduling at least two posts per day. Use a content manager to nail down the timing. Use high-definition images on your page to really capture the beauty of your eyeshadow, lipstick or bronzer. Ask your followers to share photos of their favorites.

But there is so much more you can do with social media marketing, like offering coupons or alerting your fans about product and hot deals!

The Joy of Bundling

If you sell makeup from home, you know how annoying it is to have overstocked goods cluttering your house. One way to rid yourself of excess product and appease customers is to offer bundle deals!

Bundle deals are perfect for cosmetics because it gives shoppers a chance to test all sorts of products. This is also helpful at coaxing apprehensive consumers, who may be new or unsure about your products, to take the first step in finding what they like.

Buddy Up

Brand advocates are your loyal ride-or-die fans who become something more. Typically, they have a good number of followers and a fair amount of influence for cross promotion, something your ecommerce site could use. Not unlike a Hollywood power couple.

Interested? Try finding and reaching out to a popular YouTube cosmetic artist to see if they’d be interested in testing some of your products. Keep in mind, that some people will trade their fame for free product or financial compensation.

Right to the Inbox

It may seem like a relic of the past, but email marketing campaigns are still relevant for ecommerce outreach. Allow shoppers to voluntarily sign-up for an email subscription on your homepage or during checkout. Then send them a steady yet unobtrusive number of alerts about upcoming sales, new products, clearance items, news updates and more.

This is more effective than you might think. Research shows that more than 90 percent of consumers check their emails at least once a day; and for each dollar you spend on email marketing you make $45 in return! So, what are you waiting for? It’s time to boost your cosmetic sales with email marketing!

Break into the Blogosphere

Blogs and tutorials are yet another way to connect with fashion-savvy consumers. Found a creative way to apply your product? Have tips for turning an ordinary eyeshadow into something special? Share your knowhow with your customers and fans.

Content creation is all about offering value to your audience, so be sure to provide them with the tips and tricks they need. Obviously, you’ll want to promote your brand, but steer clear of blatant commercialism as this can frustrate and bore readers.


If you haven’t noticed, some of the top videos on YouTube are makeup tutorials. That’s because beauty gurus love to find new and exciting ways to apply their cosmetics to develop a look that is personal and attractive.

Realizing this, you can find different ways to promote your brand through vlogging (video blogging) or working with a YouTube celebrity as a brand ambassador. Just goes to show you there are plenty of ways to mix and match the above ideas across mediums.

Have your own idea to grow your cosmetic ecommerce site? Great! There’s no better time to start than the present.

6 Simple Ways Ecommerce Vendors Can Market Cosmetics

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